The Commodores had some great hits. And apparently, the Commodores did a commercial for Schlitz. And yes, Lionel Ritchie was the frontman for the Commodores. And yes, that is him, with the afro, singing a song about his inspiration…………Schlitz. “When you’re out of Schlitz, you’re out of beer.” Inspiring lyrics, Lionel. They’re right up there with your solo song, Dancing on the Ceiling. “Oh what a feeling, when you’re dancing on the ceiling.” Wow.